diff --git a/writeimg.c b/writeimg.c
index 932a20d..1c500b4 100644
--- a/writeimg.c
+++ b/writeimg.c
@@ -199,7 +199,7 @@ static const struct option longopts[] = {
 };
 
 int main(int argc, char *argv[]) {
-    printf("%s %s, Rev. %s\n", basename(argv[0]), VERSION, GITREV);
+    printf("%s %s, Rev. %s\n", "WriteIMG", VERSION, GITREV);
 
     /* Line buffering, system allocated */
     setvbuf(stdout, NULL, _IOLBF, 0);